Multiple Choice
Which of the following statements demonstrates the formation of a segment based on demographics?
A) A local restaurant is open for breakfast and lunch, and then closes at 3:00PM.
B) GE has developed a microwave that can run on batteries.
C) "University Park" is a new set of student apartments rented exclusively to graduate students.
D) Procter & Gamble offers a $1.00 coupon when consumers purchase three bottles of Pert Shampoo.
E) Cengage Publishing Company publishes a magazine called "Taste of Living" specifically for audiences who enjoy cooking and trying new recipes.
Correct Answer:

Verified
Correct Answer:
Verified
Q82: What factor is not a relevant influence
Q83: "Movers and Shakers," "City Roots," and ''Domestic
Q84: A market segment must have more than
Q85: The four main factors influencing market segmentation
Q86: Perceptual maps show how a company's products
Q87: One key assumption that underlies market segmentation
Q88: An underlying assumption when using geographic-based segmentation
Q90: Market segmentation benefits consumers and has increased
Q91: In the United States, as well as
Q92: Market aggregation strategies ignore differences among different