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  3. Study Set
    Consumer Behavior Study Set 4
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    Exam 2: Consumer Focused Strategy: Segmentation and Positioning
  5. Question
    "Movers and Shakers," "City Roots," and ''Domestic Duos" Are
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"Movers and Shakers," "City Roots," and ''Domestic Duos" Are

Question 83

Question 83

Multiple Choice

"Movers and Shakers," "City Roots," and ''Domestic Duos" are:


A) psychographic profiles of urban consumers
B) groups in the PRIZM system
C) segments in the V ALS system
D) types of positioning strategies
E) None of the above are correct.

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