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    Consumer Behavior Study Set 4
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    Exam 2: Consumer Focused Strategy: Segmentation and Positioning
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    Is the Measurement of Lifestyle, Typically Defmed in Terms of Activities
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Is the Measurement of Lifestyle, Typically Defmed in Terms of Activities

Question 79

Question 79

Multiple Choice

is the measurement of lifestyle, typically defmed in terms of activities, interests, and opinions.


A) Demographics
B) Ethnographies
C) Psychographies
D) Polygraphics
E) Geo-demographics

Correct Answer:

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