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    Marketing Principles Study Set 1
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    Exam 6: Segmentation, Target Markets and Positioning
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    Identify the Four Major Categories of Segmentation Variables for Consumer
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Identify the Four Major Categories of Segmentation Variables for Consumer

Question 122

Question 122

Essay

Identify the four major categories of segmentation variables for consumer products, and give three examples of each.

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Answered by ExamLex AI

The four major categories of segmentatio...

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