Which of the Following Is True with Respect to Segmenting

Multiple Choice

Which of the following is true with respect to segmenting markets?

A) Segmentation variables should be selected on a random basis.
B) A company's resources and capabilities should have little effect on how markets are segmented.
C) The best way to segment markets is by using demographic variables.
D) There is no ideal way to segment markets.
E) Lifestyle variables provide the best means of segmenting a market.