Earth Choice Is a Company That Produces Products That Reduce

Multiple Choice

Earth Choice is a company that produces products that reduce their impact on the environment.Its product line includes laundry liquid that is safe to use in greywater systems.The company is now considering expanding its range to include toilet paper, paper towels and tissue paper made from recycled materials.Their research shows that they should use psychographic segmentation in their marketing strategy.Which group of segmentation variables should they be using?

A) Geographic location
B) Age, sex and socioeconomic characteristics
C) Social class variables
D) Personality characteristics, motives and lifestyles
E) Family life cycle, social class and religion