Several Conditions Must Exist for Market Segmentation to Be Successful

Multiple Choice

Several conditions must exist for market segmentation to be successful.These conditions include all of the following except:

A) the total market should be divided so that segments can be compared on sales potential, costs and profits.
B) customers' needs for a product must be homogeneous.
C) a company must be able to reach the chosen segment with a particular marketing mix.
D) segments must be identifiable and divisible.
E) at least one segment must have enough profit potential to justify developing and maintaining a special marketing mix for that segment.