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Unilever Markets Omo Blackwash Liquid to Singles and Omo Sensitive

Question 97

Multiple Choice

Unilever markets Omo Blackwash liquid to singles and Omo Sensitive liquid to families.Unilever is using a(n) __________ targeting strategy for laundry detergents.


A) multi-use
B) differentiated
C) stratified
D) undifferentiated
E) concentrated

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