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  3. Study Set
    Marketing Principles Study Set 1
  4. Exam
    Exam 6: Segmentation, Target Markets and Positioning
  5. Question
    Segmentation Variables Are Characteristics of Individuals, Groups or Organisations in a Total
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Segmentation Variables Are Characteristics of Individuals, Groups or Organisations in a Total

Question 4

Question 4

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Segmentation variables are characteristics of individuals, groups or organisations in a total market.

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