Multiple Choice
Imagine Bic manufactures and sells only one type of ballpoint pen at just one price.All its advertising is the same and is directed at the mass market.What type of targeting strategy is Bic using?
A) Undifferentiated
B) Differentiated
C) Segmented
D) Concentrated
E) Heterogeneous
Correct Answer:
Verified
Correct Answer:
Verified
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