Tesco, a Higher-End Supermarket from the United Kingdom, Entered the USA

Multiple Choice

Tesco, a higher-end supermarket from the United Kingdom, entered the USA market in late 2007 with its Fresh & Easy stores.A year later, a recession caused consumers to cut back on spending.The company reformulated its strategy and now seeks a(n) __________ by offering cheap options.

A) organisational opportunity advantage
B) strategic window
C) market requirement
D) market opportunity
E) competitive advantage