Strategic Planning Is the Process Of

Multiple Choice

Strategic planning is the process of:

A) identifying and analysing a target market and developing a marketing mix to satisfy individuals in that market.
B) establishing an organisational mission and formulating goals, corporate strategy, marketing objectives, marketing strategy and a marketing plan.
C) establishing an organisational mission and formulating goals, corporate strategy, corporate objectives and a corporate plan.
D) determining the means for utilising resources in the functional areas of marketing, production, finance, research and development, and human resources to reach an organisation's goals.
E) assessing marketing opportunities and resources, determining marketing objectives, defining marketing strategies and establishing guidelines for implementation and control of the marketing program.