According to the Boston Consulting Group, Question Marks Are Characterised

Multiple Choice

According to the Boston Consulting Group, question marks are characterised as products that:

A) have a small share of a growing market and require large amounts of cash to build market share.
B) generate more cash than is required to maintain share.
C) exist at a cost disadvantage and offer few opportunities for growth at a reasonable cost.
D) have substantial reported profits but need a lot of cash to finance the rate of growth.