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    Exam 3: Planning, Implementing and Evaluating Marketing Strategy
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    A Long-Term View, or Vision, of What an Organisation Wants
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A Long-Term View, or Vision, of What an Organisation Wants

Question 138

Question 138

Multiple Choice

A long-term view, or vision, of what an organisation wants to become is called a:


A) mission statement.
B) purpose statement.
C) vision statement.
D) marketing plan.
E) strategic vision.

Correct Answer:

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