Organising a Marketing Unit by Region Works Well for a Company

Multiple Choice

Organising a marketing unit by region works well for a company that:

A) produces and markets diverse products.
B) is small and has a centralised marketing operation.
C) has customers whose characteristics and needs vary greatly from one region to another.
D) has several groups of customers whose needs and problems are different.
E) offers specialised marketing mixes for different products.