Multiple Choice
The __________ is the basis for internal communication among employees.It covers the assignment of responsibilities and tasks, as well as schedules for implementation.It presents objectives and specifies how resources are to be allocated to achieve those objectives.Finally, it helps marketing managers monitor and evaluate the performance of a marketing strategy.
A) marketing plan
B) competitive plan
C) implementation plan
D) media schedule
E) product specification sheet
Correct Answer:

Verified
Correct Answer:
Verified
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