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    Marketing Principles Study Set 1
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    Exam 3: Planning, Implementing and Evaluating Marketing Strategy
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    Customer Relationship Management Strives to Build Satisfying Exchange Relationships Between
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Customer Relationship Management Strives to Build Satisfying Exchange Relationships Between

Question 41

Question 41

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Customer relationship management strives to build satisfying exchange relationships between buyers and sellers by gathering useful data at all customer-contact points.

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