The Aussiepit Barbecue Corporation (ABC) Has Conducted a SWOT Analysis

Multiple Choice

The Aussiepit Barbecue Corporation (ABC) has conducted a SWOT analysis of its competition and sees a marketing opportunity for its new restaurant.It has developed its marketing plan to include the type of products it will sell, restaurant location, and pricing.The ABC plan includes a marketing objective to make a profit of 5 per cent the first year of operation.Thus far, which key piece of the marketing plan have ABC's owners not included?

A) Specifying how they will achieve their marketing objective
B) Identifying how they will address the competition's prices
C) Devising a quantitative measure for their objective
D) Developing a qualitative measure for their objective
E) Assessing their weaknesses