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  3. Study Set
    Marketing Principles Study Set 1
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    Exam 3: Planning, Implementing and Evaluating Marketing Strategy
  5. Question
    Internal Marketing Refers to the Coordination of Internal Exchanges Between
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Internal Marketing Refers to the Coordination of Internal Exchanges Between

Question 21

Question 21

True/False

Internal marketing refers to the coordination of internal exchanges between an organisation and its employees to achieve successful external exchanges between the firm and its customers.

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