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    Understanding Business
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    Exam 14: Developing and Pricing Goods and Services
  5. Question
    At the Concept Testing Stage, Factors Such as Packaging, Branding
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At the Concept Testing Stage, Factors Such as Packaging, Branding

Question 231

Question 231

True/False

At the concept testing stage, factors such as packaging, branding, and ingredients should be tested to ensure that a product is acceptable to potential consumers.

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