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    Exam 14: Developing and Pricing Goods and Services
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    Barker Brothers Pens Utilizes a Strategy of Low-Priced Pens to Attract
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Barker Brothers Pens Utilizes a Strategy of Low-Priced Pens to Attract

Question 233

Question 233

Multiple Choice

Barker Brothers Pens utilizes a strategy of low-priced pens to attract customers and discourage competition. This represents a ________ strategy.


A) high-low
B) bundling
C) skimming
D) penetration

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