Education Marketers Have Learned That the Primary Motivations of Most

Multiple Choice

Education marketers have learned that the primary motivations of most nontraditional college students are self-respect and self-fulfillment. Understanding the values of this market segment allows marketers to

A) emphasize the benefits these consumers are looking for in a college education.
B) lower the price for this market segment.
C) offer alternative courses based on geographic location.
D) employ loyalty marketing strategies.
E) use micromarketing strategies.