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    M Marketing Study Set 2
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    Exam 15: Supply Chain and Channel Management
  5. Question
    Coercive Power Is Based on Getting a Channel Member to Behave
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Coercive Power Is Based on Getting a Channel Member to Behave

Question 14

Question 14

True/False

Coercive power is based on getting a channel member to behave in a certain way because of a contractual agreement between the two firms.

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