Before the First of the Three Presidential Debates in the Fall

Multiple Choice

Before the first of the three presidential debates in the fall of 2012,staffers from both the Romney and Obama campaigns made surprisingly pessimistic statements about their candidates' expected performance,apparently following a strategy of setting low expectations.Like marketers,though,political candidates who set expectations too low could

A) tarnish the voters' image of the candidate.
B) create post-election confusion.
C) stimulate impulse voting.
D) increase financial risk.
E) redefine determinant attributes.