Question 1

Which of the following Web site structures allows visitors to choose any other Web page from the home page according to their interests or inclinations?

Accepted Answer

A)   webbed
B)   e-commerce
C)   hierarchical
D)   linear/tutorial A

Question 2

____, which include elements such as clip art, illustrations, diagrams, and photographs, are the most commonly used content element on Web pages, after text.

Accepted Answer

A)   Multimedia
B)   Video
C)   Images
D)   Audio C

Question 3

Site publishers sometimes choose to include a site entry or ____ page.

Accepted Answer

A)   splash
B)   home
C)   underlying
D)   starting A

Question 4

Determining your target audience's wants, needs, and expectations is a process called a(n) ____________________.

Accepted Answer

The answer of Determining your target audience's wants, needs, and...

Question 5

After creating your Web site, there is no need to continually gather feedback from your target audience; the initial profile is sufficient to maintain the site's content.

Accepted Answer

A) True 
 B)False

Question 6

A Web site's primary page is called its ____ page.

Accepted Answer

A)   home
B)   underlying
C)   starting
D)   search

Question 7

A well-written ____ statement synthesizes into a few words the reason or reasons you are publishing your site.

Accepted Answer

A)   privacy and security
B)   mission
C)   purpose
D)   copyright

Question 8

Including a splash page at your site is an important way to showcase your technical and design skills.

Accepted Answer

A) True 
 B)False

Question 9

Modified Multiple Choice Which of the following are part of the Web site development process?

Accepted Answer

A)   defining goals and objectives
B)   identifying the target audience
C)   writing a formal purpose statement
D)   determining the general content

Question 10

Modified Multiple Choice Which of the following characteristics explain why visitors might want to access your site?

Accepted Answer

A)   income
B)   lifestyle choices
C)   social group affiliations
D)   political affiliations

Question 11

Each underlying page should include different elements from the home page to provide unity and promote visual identity.

Accepted Answer

A) True 
 B)False

Question 12

____ is/are the result(s) you want your Web site to accomplish within a specific time frame.

Accepted Answer

A)   Objectives
B)   Goals
C)   Purpose
D)   Structure

Question 13

The rights to ____________________ materials belong to the public at large.

Accepted Answer

The answer of The rights to ____________________ materials belong to...

Question 14

Which of the following are general Web site content elements?

Accepted Answer

A)   text
B)   images
C)   animations
D)   multimedia

Question 15

Which of the following Web site structures might be effectively used by a complex e-commerce site with many pages and multiple objectives?

Accepted Answer

A)   hierarchical
B)   linear/tutorial
C)   random
D)   a combination of structures

Question 16

Evaluating how well the actualized site objectives accomplish stated goals before publishing the Web site is a waste of time; you should wait until the site is published and you start getting feedback from visitors.

Accepted Answer

A) True 
 B)False

Question 17

____________________ target audience characteristics explain why visitors might want to access your site.

Accepted Answer

The answer of ____________________ target audience characteristics explain why visitors...

Question 18

Most Web sites have two types of Web pages, a home page and ____________________ pages.

Accepted Answer

The answer of Most Web sites have two types of...

Question 19

A Web site always has one target audience.

Accepted Answer

A) True 
 B)False

Question 20

Dead-end pages are those that do not fit into the linking arrangement of a Web site's structure.

Accepted Answer

A) True 
 B)False

Exam 3: Planning a Successful Web Site: Part 1

Which of the following Web site structures allows visitors to choose any other Web page from the home page according to their interests or inclinations?

____, which include elements such as clip art, illustrations, diagrams, and photographs, are the most commonly used content element on Web pages, after text.

Site publishers sometimes choose to include a site entry or ____ page.

Determining your target audience's wants, needs, and expectations is a process called a(n) ____________________.

After creating your Web site, there is no need to continually gather feedback from your target audience; the initial profile is sufficient to maintain the site's content.

A Web site's primary page is called its ____ page.

A well-written ____ statement synthesizes into a few words the reason or reasons you are publishing your site.

Including a splash page at your site is an important way to showcase your technical and design skills.

Modified Multiple Choice Which of the following are part of the Web site development process?

Modified Multiple Choice Which of the following characteristics explain why visitors might want to access your site?

Each underlying page should include different elements from the home page to provide unity and promote visual identity.

____ is/are the result(s) you want your Web site to accomplish within a specific time frame.

The rights to ____________________ materials belong to the public at large.

Which of the following are general Web site content elements?

Which of the following Web site structures might be effectively used by a complex e-commerce site with many pages and multiple objectives?

Evaluating how well the actualized site objectives accomplish stated goals before publishing the Web site is a waste of time; you should wait until the site is published and you start getting feedback from visitors.

____________________ target audience characteristics explain why visitors might want to access your site.

Most Web sites have two types of Web pages, a home page and ____________________ pages.

A Web site always has one target audience.

Dead-end pages are those that do not fit into the linking arrangement of a Web site's structure.