Question 1

A pop-under ad opens in its own window on top of the page a visitor is currently viewing.

Accepted Answer

A) True 
 B)False  False

Question 2

Joining an online advertising network as a(n) ____ is a way to generate revenue at your site.

Accepted Answer

A)   advertiser
B)   visitor
C)   publisher
D)   developer C

Question 3

In an online advertising network, a Web site that wants to place online ads is called a(n) ____.

Accepted Answer

A)   publisher
B)   advertiser
C)   seller
D)   promoter B

Question 4

A small number of repeat visitors to an e-commerce site might indicate that ____.

Accepted Answer

A)   visitors are not finding useful information or helpful features
B)   Web site promotion methods are working
C)   the site has page that is seldom viewed
D)   shoppers are not being converted into buyers

Question 5

When a visitor clicks an online ad, the visitor's browser goes to the ad's link target.

Accepted Answer

A) True 
 B)False

Question 6

Some accredited registrars , such as register.com or Network Solutions, offer low-cost Web hosting services.

Accepted Answer

A) True 
 B)False

Question 7

____ e-mail advertising is also called permission-based e-mail advertising.

Accepted Answer

A)   Free
B)   Web-based
C)   Opt-in
D)   Linked

Question 8

List at least three kinds of information that can be extracted from server log transactions.

Accepted Answer

The answer of List at least three kinds of information...

Question 9

Critical Thinking Questions Case 7-1 What an exciting day! All the development work on your new Web site is finished and your Web development team is getting ready to celebrate. Jane, your administrative assistant, asks you what the next step will be. You tell her ____.

Accepted Answer

A)   to contact Madge, in the marketing department; it is time to start promoting the site
B)   that tomorrow the Web site files will be uploaded to a staging server for self-testing and target audience testing
C)   that tomorrow the Web site files will be uploaded to a live server and made available to the public
D)   that the job is finished, there is nothing more to do

Question 10

After your Web site is published to a live Web server, you are ready to begin the self testing and target audience testing processes.

Accepted Answer

A) True 
 B)False

Question 11

A(n) ____ is an e-commerce online advertising program in which a Web site pays a fee or commission on sales generated by visitors driven to the site by links on other Web sites.

Accepted Answer

A)   online advertising network
B)   affiliate program
C)   search tool submission service
D)   none of the above

Question 12

Modified Multiple Choice Which of the following questions are appropriate for a target audience testing questionnaire?

Accepted Answer

A)   What improvements, if any, would you suggest for the site?
B)   Was the site's content interesting and valuable?
C)   Was it easy or difficult to navigate the site?
D)   Are WAI guidelines for images and multimedia met?

Question 13

A ____ visitor is an individual visitor to a site; this measurement can help determine the success of your Web site promotional efforts.

Accepted Answer

A)   special
B)   repeat
C)   unique
D)   remote

Question 14

E-mail messages can be an expensive way to promote a Web site.

Accepted Answer

A) True 
 B)False

Question 15

A(n) ____________________ will benefit your Web site only if it comes from a respected, credible source.

Accepted Answer

The answer of A(n) ____________________ will benefit your Web site...

Question 16

In an online advertising network, a Web site that has space to display the ads is called a(n) ____.

Accepted Answer

A)   publisher
B)   advertiser
C)   seller
D)   promoter

Question 17

Using the command-line interface to upload and download files is easier than using an FTP client.

Accepted Answer

A) True 
 B)False

Question 18

Pop-up and pop-under ads are so unpopular with visitors that today's ____________________ contain pop-up window blocking features.

Accepted Answer

The answer of Pop-up and pop-under ads are so unpopular...

Question 19

Google's DoubleClick Performics is an example of a(n) ____.

Accepted Answer

A)   affiliate management network
B)   online advertising network
C)   search tool submission service
D)   link exchange program

Question 20

Thousands of Web ____ companies, such as those shown in the accompanying figure, offer personal or small business server space for a fee.

Accepted Answer

A)   designing
B)   hosting
C)   marketing
D)   advertising

Exam 7: Promoting and Maintaining a Web Site

A pop-under ad opens in its own window on top of the page a visitor is currently viewing.

Joining an online advertising network as a(n) ____ is a way to generate revenue at your site.

In an online advertising network, a Web site that wants to place online ads is called a(n) ____.

A small number of repeat visitors to an e-commerce site might indicate that ____.

When a visitor clicks an online ad, the visitor's browser goes to the ad's link target.

Some accredited registrars , such as register.com or Network Solutions, offer low-cost Web hosting services.

____ e-mail advertising is also called permission-based e-mail advertising.

List at least three kinds of information that can be extracted from server log transactions.

Critical Thinking Questions Case 7-1 What an exciting day! All the development work on your new Web site is finished and your Web development team is getting ready to celebrate. Jane, your administrative assistant, asks you what the next step will be. You tell her ____.

After your Web site is published to a live Web server, you are ready to begin the self testing and target audience testing processes.

A(n) ____ is an e-commerce online advertising program in which a Web site pays a fee or commission on sales generated by visitors driven to the site by links on other Web sites.

Modified Multiple Choice Which of the following questions are appropriate for a target audience testing questionnaire?

A ____ visitor is an individual visitor to a site; this measurement can help determine the success of your Web site promotional efforts.

E-mail messages can be an expensive way to promote a Web site.

A(n) ____________________ will benefit your Web site only if it comes from a respected, credible source.

In an online advertising network, a Web site that has space to display the ads is called a(n) ____.

Using the command-line interface to upload and download files is easier than using an FTP client.

Pop-up and pop-under ads are so unpopular with visitors that today's ____________________ contain pop-up window blocking features.

Google's DoubleClick Performics is an example of a(n) ____.

Thousands of Web ____ companies, such as those shown in the accompanying figure, offer personal or small business server space for a fee.