Travis Saw a Television Advertisement in Which a Cell Phone

Multiple Choice

Travis saw a television advertisement in which a cell phone service provider showed pleasant family scenes while some relaxing music played in the background. Later, when Travis is asked about this particular provider, he has a positive attitude toward its service, even though he actually uses a different cell phone service. Travis's attitude appears to have developed through the process of

A) cognitive dissonance.
B) classical conditioning.
C) observational learning.
D) operant conditioning.