Larger Companies Typically Break Their Customers into Distinct Markets

Multiple Choice

Larger companies typically break their customers into distinct markets. Which of the following statements is true of this sales strategy?

A) It involves following a common marketing strategy for all customers.
B) It results in an overall decrease in customer satisfaction.
C) It creates more gaps between a salesperson and his customer base.
D) It allows a salesperson to become an expert in a line of business.
E) It lets a company maintain better inventory control.