In the Context of Planning Customer Encounters, Which of the Following

Multiple Choice

In the context of planning customer encounters, which of the following requirements should salespeople fulfill to maximize the probability of a successful outcome with buyers?

A) Salespeople must conduct sales communications in the right environment.
B) Salespeople must be evasive in their communications with buyers.
C) Salespeople must obtain customer commitment before initiating communication.
D) Salespeople must prioritize immediate self-interests over buyer needs.
E) Salespeople must ensure that their communication with buyers is flat and technical.