A Written Sales Proposal Is Most Likely to Be Used

Multiple Choice

A written sales proposal is most likely to be used as a sales communications format when a:

A) low-dollar-volume sales transaction has to take place.
B) prospect is selecting a new supplier.
C) company's salesforce is relatively inexperienced.
D) buyer does not want testimonials from a seller.
E) buyer wants a temporary record of a seller's claims and intentions.