Jim Is a Newly Appointed Salesperson for SpickandSpan Vacuum Cleaners

Multiple Choice

Jim is a newly appointed salesperson for SpickandSpan vacuum cleaners. It is his first day on the job, and he is meeting his first prospective buyer who seems interested in a product. Which of the following would be the best way for Jim to start the sales dialogue?

A) Jim should talk about the price of the product.
B) Jim should introduce himself and his company.
C) Jim should talk about the features and benefits of the product.
D) Jim should talk about the strengths and weaknesses of SpickandSpan's competitors.
E) Jim should demonstrate the product and help the prospect understand how the product meets his or her needs.