Which of the Following Is True of Sales Resistance

Multiple Choice

Which of the following is true of sales resistance?

A) It refers to the external factors that prevent a prospect from purchasing a product.
B) It must be viewed as an opportunity to sell.
C) It is the unfavorable reaction of a salesperson to a prospect's conduct.
D) It is an emotional state brought on through miscommunication.
E) It can be shown by both a prospect and a salesperson.