In the Context of Relationship Marketing, Identify a True Statement

Multiple Choice

In the context of relationship marketing, identify a true statement about customer relationships.

A) It is more important for an organization to acquire new customers than keep its existing customer base happy.
B) It is generally more expensive to acquire a new customer than to sustain a current one.
C) Investment in customer experience does not result in increased referral rates.
D) Post-sale service behaviors have minimal impact on the quality of a buyer-seller relationship.
E) Traditional selling methods are known to increase customer satisfaction.