Communications That Are Fear-Based (E

Multiple Choice

Communications that are fear-based (e.g., messages about the dangers of smoking) are not always effective. They tend to be MOST effective when they elicit ____ and LEAST  effective when they elicit ____.

A) moderate levels of fear; low or high levels of fear
B) low levels of fear; moderate or high levels of fear
C) high levels of fear; low or moderate levels of fear
D) low or moderate levels of fear; high levels of fear