Multiple Choice
An effective direct-mail sales letter
A) uses only rational appeals.
B) uses only emotional appeals.
C) presents information completely, using a personalized tone.
D) is designed for a general audience.
Correct Answer:
Verified
Correct Answer:
Verified
Q56: Which of the following illustrates a testimonial?<br>A)After
Q57: You will receive a free one-year subscription
Q58: Your claim message will be most effective
Q59: In developing a claim message, you should
Q60: Both direct claim messages and persuasive requests
Q62: AIDA, the indirect strategy for persuasive messages,
Q63: Persuasion used in today's business environment focuses
Q64: Purposes of e-mail marketing include attracting new
Q65: Messages such as information about procedures, equipment,
Q66: A successful persuasive message is typically longer