Multiple Choice
Purposes of e-mail marketing include attracting new customers, keeping existing customers, encouraging future sales, cross-selling, and
A) seeking new employees.
B) lobbying local legislators.
C) cutting costs.
D) importing products from international businesses.
Correct Answer:

Verified
Correct Answer:
Verified
Q59: In developing a claim message, you should
Q60: Both direct claim messages and persuasive requests
Q61: An effective direct-mail sales letter<br>A)uses only rational
Q62: AIDA, the indirect strategy for persuasive messages,
Q63: Persuasion used in today's business environment focuses
Q65: Messages such as information about procedures, equipment,
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Q67: You must write a sales message to
Q68: The number of persuasive messages the average
Q69: The body of a persuasive request should