Question 1

An e-business account with a financial institution that stores money from credit card purchases is a(n) _________________________.

Accepted Answer

The answer of An e-business account with a financial institution...

Question 2

An extranet consists of all the entities - raw material providers, manufacturers, distributors, wholesalers, retailers, and others - involved in creating and distributing products to end users.

Accepted Answer

A) True 
 B)False

Question 3

A click-through is a process that involves clicking a webpage ad to go directly to the advertised website.

Accepted Answer

A) True 
 B)False

Question 4

Referral fees, website advertising, file storage fees, and affiliate marketing programs are ways in which _________________________ businesses generate revenue.

Accepted Answer

The answer of Referral fees, website advertising, file storage fees,...

Question 5

An important e-business success factor that refers to the increasing value of a network as the network grows is the ____ effect.

Accepted Answer

A)  personalization 
B)  network 
C)  disintermediation 
D)  customization

Question 6

____ is an e-retailer's process for packaging and shipping products.

Accepted Answer

A)  Value-added networking 
B)  Managed hosting 
C)  Order fulfillment 
D)  Dedicated hosting

Question 7

Critical Thinking Questions Case 7-2
You decide that you want to expand your small e-business that sells supplies and designs to other businesses participating in the same industry.
Which of the following options would be a method for encouraging employee collaboration?

Accepted Answer

A)  Participate in an affiliate marketing program 
B)  Use SaaS, such as Microsoft Office Online 
C)  Bypass traditional market intermediaries 
D)  Develop a value-added network

Question 8

Some B2C e-businesses offer free content - apps, information, links, games, and so forth - and generate revenue by selling _________________________ at their sites.

Accepted Answer

The answer of Some B2C e-businesses offer free content -...

Question 9

Electronic business activities originated in the ____.

Accepted Answer

A)  1980s and 1990s 
B)  1960s and 1970s 
C)  1940s and 1950s 
D)  1920s and 1930s

Question 10

Some pure-play e-retailers succeed by avoiding competition with larger e-businesses and, instead, target a(n) ____ market.

Accepted Answer

A)  niche 
B)  affiliate 
C)  supply chain 
D)  intermediary

Question 11

Using the accompanying figure, briefly describe electronic funds transfer.

Accepted Answer

The answer of  
Using the accompanying figure, briefly describe...

Question 12

Some B2B e-businesses ____ business information for other businesses and generate revenue from directory listing fees and advertising.

Accepted Answer

A)  chargeback 
B)  click-through 
C)  aggregate 
D)  distribute

Question 13

Modified Multiple Choice
Which of the following are viable revenue-generation methods for a B2B e-business?

Accepted Answer

A)  Business directory listing fees 
B)  Website advertising 
C)  Transaction fees 
D)  Sales commissions 
E)  None of above

Question 14

____ refers to combining many networked computers and devices to create a virtual super computer that can perform complex tasks.

Accepted Answer

A)  Web hosting 
B)  Grid computing 
C)  Managed hosting 
D)  Distributed computing

Question 15

E-businesses can exploit web interactivity by personalizing and customizing web content to encourage customer loyalty.

Accepted Answer

A) True 
 B)False

Question 16

E-businesses that conduct forward auctions are following the _________________________ e-business model.

Accepted Answer

The answer of E-businesses that conduct forward auctions are following...

Question 17

One method to measure the effectiveness of a particular website ad is the _________________________ revenue method, which counts the number of visitors who use it to click-through to the advertised website.

Accepted Answer

The answer of One method to measure the effectiveness of...

Question 18

The _________________________ network connects all U.S. financial institutions that exchange money electronically.

Accepted Answer

The answer of The _________________________ network connects all U.S. financial...

Question 19

A ____ is a dedicated network of servers located in different geographical areas of the country that store, or cache, webpage content from high-traffic websites for a fee.

Accepted Answer

A)  content delivery network 
B)  webpage delivery system 
C)  hosted website system 
D)  content storage network

Question 20

The number of times a page that includes an ad is loaded in a browser is a method of revenue generation called the _________________________ method.

Accepted Answer

The answer of The number of times a page that...

Exam 7: Understanding E Business

An e-business account with a financial institution that stores money from credit card purchases is a(n) _________________________.

An extranet consists of all the entities - raw material providers, manufacturers, distributors, wholesalers, retailers, and others - involved in creating and distributing products to end users.

A click-through is a process that involves clicking a webpage ad to go directly to the advertised website.

Referral fees, website advertising, file storage fees, and affiliate marketing programs are ways in which _________________________ businesses generate revenue.

An important e-business success factor that refers to the increasing value of a network as the network grows is the ____ effect.

____ is an e-retailer's process for packaging and shipping products.

Critical Thinking Questions Case 7-2 You decide that you want to expand your small e-business that sells supplies and designs to other businesses participating in the same industry. Which of the following options would be a method for encouraging employee collaboration?

Some B2C e-businesses offer free content - apps, information, links, games, and so forth - and generate revenue by selling _________________________ at their sites.

Electronic business activities originated in the ____.

Some pure-play e-retailers succeed by avoiding competition with larger e-businesses and, instead, target a(n) ____ market.

Using the accompanying figure, briefly describe electronic funds transfer.

Some B2B e-businesses ____ business information for other businesses and generate revenue from directory listing fees and advertising.

Modified Multiple Choice Which of the following are viable revenue-generation methods for a B2B e-business?

____ refers to combining many networked computers and devices to create a virtual super computer that can perform complex tasks.

E-businesses can exploit web interactivity by personalizing and customizing web content to encourage customer loyalty.

E-businesses that conduct forward auctions are following the _________________________ e-business model.

One method to measure the effectiveness of a particular website ad is the _________________________ revenue method, which counts the number of visitors who use it to click-through to the advertised website.

The _________________________ network connects all U.S. financial institutions that exchange money electronically.

A ____ is a dedicated network of servers located in different geographical areas of the country that store, or cache, webpage content from high-traffic websites for a fee.

The number of times a page that includes an ad is loaded in a browser is a method of revenue generation called the _________________________ method.