Question 1

IBackup and Carbonite are e-businesses that provide a(n) _________________________ service for storing backup copies of critical files.

Accepted Answer

online storage

Question 2

In a ____ hosting arrangement, multiple e-businesses share a single web server owned by a hosting company.

Accepted Answer

A)   shared
B)   dedicated
C)   managed
D)   targeted A

Question 3

A business entity that brings buyers and sellers together is called a(n) ____.

Accepted Answer

A)   market
B)   intermediary
C)   partner
D)   exchange B

Question 4

In the 1970s, banks began exchanging money electronically through the Automated Clearing House (ACH) network.

Accepted Answer

A) True 
 B)False

Question 5

Participants in an EDI exchange of business data are called ____.

Accepted Answer

A)   trading partners
B)   customers
C)   vendors
D)   suppliers

Question 6

The most famous example of a successful pure-play e-retailer is eToys.

Accepted Answer

A) True 
 B)False

Question 7

Dedicated hosting services are inexpensive and attractive for small e-businesses that lack the facilities and expertise to manage their own web servers.

Accepted Answer

A) True 
 B)False

Question 8

Critical Thinking Questions Case 7-1
You decide that you want to convert your part-time hobby - custom ceramics - into a small e-business that sells patterns and materials to individuals who share your interest in custom ceramics.
As a small e-retailer attempting to set up a simple online store quickly, what option should you pursue?

Accepted Answer

A)   Use hosted storefront software offered by a vendor such as Yahoo! Small Business
B)   Hire an expensive business consultant and web designer to develop and build your online store from scratch
C)   License storefront software from an e-business, such as Actinic or ecWare
D)   Open a brick-and-mortar store; it is just too complicated for a small retailer to create and operate an online store

Question 9

____ software tracks items selected for purchase and handles the checkout process.

Accepted Answer

A)   Auction
B)   Merchant
C)   Shopping cart
D)   Payment gateway

Question 10

The term ____ refers to an e-business that gathers and organizes large amounts of data and information, and then acts as an intermediary between those who want the information and those who supply the information.

Accepted Answer

A)   infomediary
B)   dedicated hosting
C)   content delivery network
D)   niche market

Question 11

Many e-businesses elect to save time and money by using business software created by an  application service provider (ASP) . 
____________________

Accepted Answer

A) True 
 B)False

Question 12

One method to measure the effectiveness of a particular website ad is the ____ revenue method.

Accepted Answer

A)   ASP
B)   brick-and-click
C)   value-added
D)   per-click

Question 13

Edmunds.com, Autobytel, Abebooks, and Shopzilla are examples of infomediaries.

Accepted Answer

A) True 
 B)False

Question 14

Critical Thinking Questions Case 7-1
You decide that you want to convert your part-time hobby - custom ceramics - into a small e-business that sells patterns and materials to individuals who share your interest in custom ceramics.
What e-business model should you follow?

Accepted Answer

A)   B2G
B)   B2B
C)   C2C
D)   B2C

Question 15

Visitors can go directly to an advertised website by clicking an ad in a process called a ____.

Accepted Answer

A)   chargeback
B)   per-click
C)   click-through
D)   disintermediation

Question 16

Modified True/False 
CATEX and Automotix are both examples of B2B subscriptions . 
______________________

Accepted Answer

A) True 
 B)False

Question 17

Businesses actively solicit reviews of their sites by participants at social ____ or tagging sites to build traffic to their sites.

Accepted Answer

A)   intermediation
B)   bookmarking
C)   infomediary
D)   customization

Question 18

Before the Internet became a viable alternative for transmitting data, EDI exchange of business information between trading partners occurred over private telecommunications networks called _________________________.

Accepted Answer

The answer of Before the Internet became a viable alternative...

Question 19

Paying a credit card bill online and using an ATM are examples of _________________________ in action.

Accepted Answer

The answer of Paying a credit card bill online and...

Question 20

Critical Thinking Questions Case 7-2
You decide that you want to expand your small e-business that sells supplies and designs to other businesses participating in the same industry.
Which of the following would be more likely to increase your B2B revenues?

Accepted Answer

A)   Participate in an affiliate marketing program
B)   Contract for dedicated hosting services
C)   Combine resources through grid computing
D)   Partner with a traditional marketplace intermediary

Exam 7: Understanding E Business

IBackup and Carbonite are e-businesses that provide a(n) _________________________ service for storing backup copies of critical files.

In a ____ hosting arrangement, multiple e-businesses share a single web server owned by a hosting company.

A business entity that brings buyers and sellers together is called a(n) ____.

In the 1970s, banks began exchanging money electronically through the Automated Clearing House (ACH) network.

Participants in an EDI exchange of business data are called ____.

The most famous example of a successful pure-play e-retailer is eToys.

Dedicated hosting services are inexpensive and attractive for small e-businesses that lack the facilities and expertise to manage their own web servers.

____ software tracks items selected for purchase and handles the checkout process.

The term ____ refers to an e-business that gathers and organizes large amounts of data and information, and then acts as an intermediary between those who want the information and those who supply the information.

Many e-businesses elect to save time and money by using business software created by an application service provider (ASP) . ____________________

One method to measure the effectiveness of a particular website ad is the ____ revenue method.

Edmunds.com, Autobytel, Abebooks, and Shopzilla are examples of infomediaries.

Critical Thinking Questions Case 7-1 You decide that you want to convert your part-time hobby - custom ceramics - into a small e-business that sells patterns and materials to individuals who share your interest in custom ceramics. What e-business model should you follow?

Visitors can go directly to an advertised website by clicking an ad in a process called a ____.

Modified True/False CATEX and Automotix are both examples of B2B subscriptions . ______________________

Businesses actively solicit reviews of their sites by participants at social ____ or tagging sites to build traffic to their sites.

Before the Internet became a viable alternative for transmitting data, EDI exchange of business information between trading partners occurred over private telecommunications networks called _________________________.

Paying a credit card bill online and using an ATM are examples of _________________________ in action.

Critical Thinking Questions Case 7-2 You decide that you want to expand your small e-business that sells supplies and designs to other businesses participating in the same industry. Which of the following would be more likely to increase your B2B revenues?