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    Exam 13: Services Marketing
  5. Question
    Production and Consumption of Services Must Simultaneously Occur Due to the ____
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Production and Consumption of Services Must Simultaneously Occur Due to the ____

Question 32

Question 32

Multiple Choice

Production and consumption of services must simultaneously occur due to the ____ characteristic of services.


A) intangibility
B) heterogeneity
C) customer contact
D) perishability
E) inseparability

Correct Answer:

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