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    Exam 13: Services Marketing
  5. Question
    Because Services Are Intangible by Nature, Marketers Should Downplay the Tangibles
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Because Services Are Intangible by Nature, Marketers Should Downplay the Tangibles

Question 72

Question 72

True/False

Because services are intangible by nature, marketers should downplay the tangibles associated with a particular service (such as facilities or employees).

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