Terra Corp

Multiple Choice

Terra Corp.produces a wide range of furniture,such as cabinets,book cases,and wardrobes.It divides its consumer market into several groups of people who have similar interests in wooden furniture.In this case,dividing its consumer market:

A) enables Terra Corp. to meet the markets' need with a single marketing mix. ​
B) enables Terra Corp. to define customer needs and wants precisely
C) eliminates the need for defining marketing objectives​
D) ​eliminates the need for defining marketing objectives