Multiple Choice
The editorial board of Gamers' Page,a magazine that primarily caters to people who are enthusiastic about sports and gaming,targets people who enjoy games.This type of market segmentation used by the editorial board of Gamers' Page is an example of _____.
A) usage-rate segmentation
B) geographic segmentation
C) psychographic segmentation
D) benefit segmentation
Correct Answer:

Verified
Correct Answer:
Verified
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