In the Context of Strategies for Selecting Target Markets,which of the Following

Multiple Choice

In the context of strategies for selecting target markets,which of the following is a disadvantage of an undifferentiated targeting strategy?

A) ​It is difficult to tailor marketing mixes to the preferences of individual market segments
B) It often results in sterile, unimaginative product offerings that have little appeal to anyone
C) It results in cannibalization of products
D) ​It increases production and marketing costs of a firm