Which of the Following Statements Is True of a Concentrated

Multiple Choice

Which of the following statements is true of a concentrated targeting strategy?

A) ​It allows a firm to serve two or more well-defined market segments simultaneously
B) It is often adopted by small firms to compete effectively with much larger firms
C) It follows a mass-market philosophy by viewing the market as one big market without any individual segments.
D) ​It often results in cannibalization, which occurs when sales of a new product cuts into sales of an existing product.