In Order to Attract Customers Who Are Blue-Collar Workers,Prisly Inc

Multiple Choice

In order to attract customers who are blue-collar workers,Prisly Inc.,a laundry detergent manufacturer,introduced a liquid detergent that easily removes tough stains.Soon after,the management noticed that there was a significant drop in the sales of its detergent powder as the company's loyal customers,who previously purchased the detergent powder,started purchasing the more effective liquid detergent.As a result,Prisly Inc.was forced to reduce production of its detergent powder.In this scenario,it is evident that Prisly Inc.has adopted a(n) _____.

A) ​multisegment targeting strategy
B) multisegment targeting strategy
C) undifferentiated targeting strateg​
D) ​concentrated targeting strategy