Discuss the Reasons Why Consumer Goods Companies Adopt Geographic Segmentation

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The Answer is Answers will vary.Geographic segmentation refers to segmenting markets by region of a country or the world,market size,market density,or climate.Consumer goods companies take a regional approach to marketing for four reasons.First,many firms need to find new ways to generate sales because of sluggish and intensely competitive markets.Second,computerized checkout stations with scanners give retailers an accurate assessment of which brands sell best in their region.Third,many packaged-goods manufacturers are introducing new regional brands intended to appeal to local preferences.Fourth,a more regional approach allows consumer goods companies to react more quickly to competition.REJ: Please see the section "Bases for Segmenting Consumer Markets" for more information.

Discuss the Reasons Why Consumer Goods Companies Adopt Geographic Segmentation

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Discuss the Reasons Why Consumer Goods Companies Adopt Geographic Segmentation

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Correct Answer:VerifiedShow Answer

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