In the Context of Adopters Who Participate in the Diffusion

Multiple Choice

In the context of adopters who participate in the diffusion process,a difference between early adopters and the early majority is that the early majority are:

A) ​more likely to be opinion leaders.
B) less likely to extend the adoption process.
C) self-confident, and they rely less on group norms.
D) ​likely to collect more information and evaluate more brands.