Question 1

A(n) verification server enables testing in an environment similar to that of a live web server. _________________________

Accepted Answer

A) True 
 B)False

Question 2

Clearly worded webpage text is a search engine optimization technique.

Accepted Answer

A) True 
 B)False

Question 3

Rich ____________________ ads contain multimedia elements.

Accepted Answer

The answer of Rich ____________________ ads contain multimedia elements....

Question 4

Critical Thinking Questions Case 7-2 Now that your new e-commerce website is published to a live server, you are ready to direct your web development and marketing teams to maintain and promote the website. At this afternoon's meeting with the marketing department, you express your concern about how you can be sure the website is "getting the job done" for the company. The marketing manager suggests that _______.

Accepted Answer

A)  the company join an affiliate marketing program to drive visitors to its website 
B)  the company seek out reciprocal links for its website 
C)  the company place banner ads on multiple websites using an online advertising network 
D)  the company contract with a firm of professional marketers that can help develop benchmarks for the website and the web metrics necessary to compare actual results against those benchmarks

Question 5

A _______ analysis might indicate how long visitors are viewing a specific page at your website.

Accepted Answer

A)  pass-through 
B)  click-stream 
C)  click-through 
D)  repeat visitor

Question 6

Joining an online advertising network as a(n) _______ is a way to generate revenue at your site.

Accepted Answer

A)  advertiser 
B)  visitor 
C)  publisher 
D)  developer

Question 7

Be considerate and always provide a way for recipients to __________________ from opt-in email advertising messages and newsletters.

Accepted Answer

The answer of Be considerate and always provide a way...

Question 8

A _______ ad is a rectangular webpage advertisement that links to the advertiser's website.

Accepted Answer

A)  sidebar 
B)  banner 
C)  Flash movie 
D)  rich media

Question 9

A(n) ____________________ brings together companies that want to purchase online or in-app advertising with companies that want to sell ads on their websites or in their apps.

Accepted Answer

The answer of A(n) ____________________ brings together companies that want...

Question 10

Ads provided by an online advertising network are stored on a(n) ___________________ server and then "served up" when added to a search results page or when a visitor requests a publisher's pages.

Accepted Answer

The answer of Ads provided by an online advertising network...

Question 11

Pop-up ads are so unpopular with visitors that today's ____________________ contain pop-up window blocking features.

Accepted Answer

The answer of Pop-up ads are so unpopular with visitors...

Question 12

Google ____________________ is an update to the Google search algorithm.

Accepted Answer

The answer of Google ____________________ is an update to the...

Question 13

List at least four steps in the self-testing process.

Accepted Answer

The answer of List at least four steps in the...

Question 14

A(n) _______ is an e-commerce online advertising program in which a website pays a fee or commission on sales generated by visitors driven to the website by links on other websites.

Accepted Answer

A)  online advertising network 
B)  affiliate program 
C)  search tool submission service 
D)  publishing network

Question 15

_______ software, such as Microsoft Expression Web, allows you to publish and update your website from within the program.

Accepted Answer

A)  FTP client 
B)  WYSIWYG editor 
C)  CSS editor 
D)  Distributed CMS

Question 16

Match between columns
                        Premises: An accredited registrar that offers web hosting services
Used by users of selected social media tools to start or contribute to trending topics
Used for prepublishing testing
An online promotional technique
An e-commerce online advertising program in which a website pays a fee or commission on sales generated by visitors driven to a website by links on other websites
Offers pop-up ad blocking features
An online advertising network
Typical promotional giveaways
Adding or repeating commonly used search terms in a website in an attempt to increase its search rankings
Allows your website files to be uploaded directly from your computer's hard disk to your host's web server

Accepted Answer

The Answer of sponsored search results placement and Network Solutions is...

Question 17

Publishers base the amount of money they charge advertisers for an ad on expansions.

Accepted Answer

A) True 
 B)False

Question 18

An affiliate program is a business that registers websites with multiple search tools for a fee.

Accepted Answer

A) True 
 B)False

Question 19

If you use Windows, your file management system is Finder . _________________________

Accepted Answer

A) True 
 B)False

Question 20

Which of the following is NOT an element that needs to be checked periodically after your website is published to the live server?

Accepted Answer

A)  Confirm that all images are displayed properly. 
B)  Ensure all interactive elements are functioning properly. 
C)  Make sure that no links are reciprocal. 
D)  Skin the content, especially when it contains schedule or date information that may be time sensitive.

Exam 7: Promoting and Maintaining a Website

A(n) verification server enables testing in an environment similar to that of a live web server. _________________________

Clearly worded webpage text is a search engine optimization technique.

Rich ____________________ ads contain multimedia elements.

A _______ analysis might indicate how long visitors are viewing a specific page at your website.

Joining an online advertising network as a(n) _______ is a way to generate revenue at your site.

Be considerate and always provide a way for recipients to __________________ from opt-in email advertising messages and newsletters.

A _______ ad is a rectangular webpage advertisement that links to the advertiser's website.

A(n) ____________________ brings together companies that want to purchase online or in-app advertising with companies that want to sell ads on their websites or in their apps.

Ads provided by an online advertising network are stored on a(n) ___________________ server and then "served up" when added to a search results page or when a visitor requests a publisher's pages.

Pop-up ads are so unpopular with visitors that today's ____________________ contain pop-up window blocking features.

Google ____________________ is an update to the Google search algorithm.

List at least four steps in the self-testing process.

A(n) _______ is an e-commerce online advertising program in which a website pays a fee or commission on sales generated by visitors driven to the website by links on other websites.

_______ software, such as Microsoft Expression Web, allows you to publish and update your website from within the program.

Identify the letter of the choice that best matches the phrase or definition.

Publishers base the amount of money they charge advertisers for an ad on expansions.

An affiliate program is a business that registers websites with multiple search tools for a fee.

If you use Windows, your file management system is Finder . _________________________

Which of the following is NOT an element that needs to be checked periodically after your website is published to the live server?