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  2. Topic
    Business
  3. Study Set
    The World of Customer Service
  4. Exam
    Exam 4: Customer Service Strategy
  5. Question
    A Business Strategy That Integrates the Functions of Sales, Marketing
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A Business Strategy That Integrates the Functions of Sales, Marketing

Question 3

Question 3

Multiple Choice

A business strategy that integrates the functions of sales, marketing, and customer service, using technology and massive databases of information is called


A) customer relationship management (CRM) .
B) vision and goals.
C) performance indicators.
D) strategic planning.

Correct Answer:

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