Multiple Choice
Brawny paper towels introduced a "Brawny Man" who is the epitome of the strong,sensitive,caring,gentle,thoughtful man.Through this character,Brawny is trying to establish a(n)
A) cognitive schema.
B) brand personality.
C) affect-driven schema.
D) brand extension.
E) brand cognition.
Correct Answer:
Verified
Correct Answer:
Verified
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